The Moccona Story
The Moccona story began in The
Netherlands in 1753. It was in the village of Joure that Mr Egbert
Douwes founded the Douwe Egberts company, a small store selling
coffee, tea and tobacco. From these humble beginnings, Douwe
Egberts gradually expanded throughout The Netherlands and then
around Europe, becoming a coffee and tea market leader.
Following this success, Douwe
Egberts created the brand name "Moccona" in the early 1960's and
brought it to Australia. Originally sold in delicatessens,
specialty outlets and pharmacies, Moccona stood out for its
distinctive glass cylinder jar and gold plastic cup.
In 1977, Moccona was successfully
launched in Australian supermarkets. With its reusable glass
storage jar, Moccona became synonymous with freeze dried coffee in
Australia and has since been a fixture throughout Australian
Over the following years, the
classic Moccona blend has been joined by many exciting ranges,
including the Gourmet Range and Inspirations. Moccona's newest
addition, the Café Classics range is quickly becoming a Moccona
favourite with its assortment of frothy and creamy cappuccino and
The Environment and Our Community
The Moccona brand's parent company,
Douwe Egberts, is committed to promoting wellness and nutrition,
supporting our communities and protecting our planet, in a manner
consistent with our core values.
We are working towards mainstream
sustainability through various programs including:
4C: First Step Towards
4C is a global association engaging
the world's coffee growers, traders, processors, marketers and
civil society to continuously increase the sustainability of the
entire coffee sector. Since 2005, Douwe Egberts has been one of the
founding members of 4C and actively contributes in the Trade and
Industry group as well as in 4C's Technical Committee.
UTZ CERTIFIED Good Inside:
3rd Party Endorsement
UTZ CERTIFIED, is one of the
largest certification programs in the world and is a credible trust
mark that shows coffee has been produced in a socially and
environmentally responsible way. Douwe Egberts, has been a partner
since 2004 and buys an increasing percentage of UTZ CERTIFIED
coffee every year.
UTZ CERTIFIED also helps farmers to
improve their business practices and to meet the expectation of the
international market. To learn more about UTZ CERTIFIED, you can
visit the website: ww.utzcertified.org
Douwe Egberts Foundation:
'Hands on Experience'
Moccona's parent company executes
its own coffee projects in some countries where coffee originates.
The Douwe Egberts Foundation works primarily with small scale
producers helping them to improve the quality of their coffee,
implement sustainable farming practices and secure or gain market
access with better prices.