The Coffee Story

As one of the world’s most beloved drinks, coffee has been enjoyed around the globe for generations. With a history dating back to the 9th century, how did this humble bean make its way to your Moccona jar?

There is great mystery surrounding the origins of coffee. No one can say with certainty how or when coffee was discovered, but by far the most widely renowned story revolves around a young boy and his goats.

Legend has it that Kaldi, an Ethiopian goat herder, noticed his goats were more active after eating a certain berry. He shared the phenomenon with some nearby monks, who soon discovered that by roasting the beans encased in the fruit, they could brew them into a stimulating drink.

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What is known for sure is that around the 14th century, the coffee bean was transported across the Red Sea and introduced to Arabia,  where it became not only a popular drink, but also a pastime, as people began to congregate in coffee houses. Cultivation of coffee began in Yemen, and despite initial protests and bans from religious groups who deemed the stimulating effects to be 'ungodly', its consumption spread rapidly.

Despite its popularity, another two centuries passed before Venetian traders bought coffee to Europe in 1615. Once it arrived, the spread of coffee's popularity was phenomenal. Within 30 years, coffeehouses dominated the cities of Italy, Great Britain, Austria, France, Germany and The Netherlands, replacing beer houses as the popular place to meet.

The Dutch began to cultivate coffee in their colonies in South East Asia primarily on the island of Java and Indonesia, giving coffee one of its most enduring nicknames. Cultivation spread across Asia, and through the Caribbean, Central America and Brazil. These areas continue to represent a major source of coffee, which is now the world's second most traded commodity.

From Bean to Cup

The various unique blends of Moccona instant coffee are created using two main types of coffee beans, Arabica and Robusta.

Arabica beans originate mainly from Middle and South America and some parts of Africa, and have a mild, aromatic taste. Conversely, Robusta beans come from Asia and Africa and are distinguished by their strong, earthy, full-bodied taste.

Moccona instant coffee is made from 100% coffee beans. To produce the various Moccona blends you know and love, different varieties of coffee beans are carefully selected and blended before being roasted to release the aromas and flavour of the beans. After roasting, the beans are ground and brewed.  The brewed coffee is then concentrated by evaporating the water component. At the end of the process, the coffee particles are packed into airtight jars which you see on your supermarket shelf.

Moccona prides itself on quality control throughout the process so that we can guarantee the freshness and quality of all our products.

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